Introducing YOUR FARM. The new toy that shows what life is really like down on the farm!

It’s time to get your hands dirty! Scroll down to explore the farm.

Pack in more animals!

YOUR FARM’s special design lets you pack in more animals than ever before. Use the cages and pens to squeeze in as many as you can!

Click on the animals to move them inside the shed.

Well played!

But your animals are crammed together. They’re stressed and sickness is spreading!

Next feature

Drug your animals up!

It doesn’t matter if your animals get stressed and sick in YOUR FARM. There’s no need to give them more space - just keep them topped up with antibiotics!

Click on an animal when it lights up to give it a dose.


Nicely done!

But you’ve used a lot of drugs. The more antibiotics you use, the less effective they are - for animals and humans!

Next feature

Grow more feed!

You need to grow more feed for your animals to eat. Crushed soy beans are a popular choice, grown in countries like Brazil. Clear the land to plant your crops and watch ‘em grow!

Drag your mouse to clear the land and plant more feed.

Well done!

But the rainforest is being destroyed and animals are dying!

Next feature

0 hectares cleared

0 tonnes of soy produced

Turn your animals into food!

YOUR FARM’s handy food-processing machine lets you turn your animals into food. Get processing!

Click the button to start the machine.


Choose your product

Choose a label

Don’t worry if the label is misleading! It’ll help you sell your product.

Eek! Caged hens may lay less nutritious eggs.

Eek! Intensively farmed pig meat is often less nutritious.

Eek! Milk from cows with no access to grass is often less nutritious.

Loving your label! But is it telling the truth about your product? Many labels don’t!

Next feature

Take your food to market!

YOUR FARM includes a truck to transport your products. Pack ‘em in, stack ‘em high and head for the supermarket, where eager shoppers can’t wait to get their hands on your cheap food!

Take your food to market!

Your Farm

Your products are selling fast!

Your Farm

To stay in the game, you better keep your farm doors closed – customers may not like what you’re doing.

50 billion

animals are processed in “factory-style” farms like yours every year.

But there’s a better way to get food on our plates…

Become a
#FarmFixer for real

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0 to go to reach our target

You fixed your farm. Great! Now it’s time to stamp out factory farming for real, and support farmers who produce high-quality food, care for their animals and nurture our precious countryside.

But we need people’s attention first. Join the global army of #FarmFixers to deliver an unforgettable message. For every 2,000 new #FarmFixers, we’ll release a toy animal from its cage and send it to a We’re talking senior politicians, iconic celebrities and hard-hitting journalists.
People who have the power to amplify your message and change our food system for the better.
global influencer
who can spread our message around the world.

Latest Farm Fixers

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It’s time for us to give the game away. Become a #FarmFixer now.

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